Lunawood’s promotion work is strengthening in the main markets
One of Lunawood’s key strategic goals is to increase Lunawood’s brand awareness and sales of Lunawood collection products. To accelerate this change, we will continue to strengthen our promotion work in our main markets and make our own collection known by deepening our collaboration with architects, designers and construction professionals.
Architect Axel Polland has been appointed Project Business Manager as of May 1, 2022, with responsibility for promotional work in the German market. Axel joins Lunawood from house manufacturer FingerHaus and has previously worked in several positions in architecture and international promotion in Central Europe. Axel will be based in Germany.
Julia Ahvenainen, who has been appointed Project Business Manager as of May 1, 2022, will continue her promotion work in our main markets in Spain and France. Julian is based in Spain.
Matias Laaksonen has been appointed Design and Project Specialist as of March 1, 2022 and has started the promotion work in the UK market. Matias will be based in the United Kingdom since the beginning of May.
Axel, Julia and Matias report to Maija Masalin, VP Marketing and Product Management.
“Lunawood’s brand and our own collection are the factors that will ensure the profitable growth of our business in the future as well as stand out from other players in the industry. Collaboration with architects, designers and construction professionals plays a very important role in promoting Lunawood products and raising brand awareness. We have received very good feedback from our partners on the promotion work and I am really proud that we are committed to increasing resources in our main markets, ”says Maija Masalin.
For more information, please contact Maija Masalin, VP Marketing and Product Management